Does Your Business Really Need Marketing to be Successful?

What is marketing? Are marketing and advertising the same thing?   Many entrepreneurs mistakenly believe that advertising and marketing are synonymous with one another, they are not. Advertising may be a part of your marketing outreach plan but it is not in and of itself marketing. Advertising is a marketing […] Read more »

Return on Investment and You

Have you ever heard the term ROI? It stands for ‘return on investment’, and for many of us it is how we determine of our marketing efforts are successful. When we market ourselves in any way, whether online, with products, handing out brochures or business cards at networking events and […] Read more »